Alex launched his first website in 1995, and hasn’t stopped since.

Alex lives in Omaha, Nebraska with his wife Jamie and four children. He’s a technology consultant and freelance web developer, a two-time Startup Weekend Omaha winner, president of Edison Elementary PTA, vice president of Wilson Focus Parent Pride PTO, founder of Access OPS, and serves on the board of Iowa Business Horizons.


In the summer of 2015, Alex launched his technology consultancy. With a focus on client advocacy, he blends his experience as a web developer, agency partner, and startup employee to help his clients clearly define, launch, and maintain successful web and mobile projects.


Alex and his partners from What Cheer transitioned from client work and teamed up with a social startup based in San Francisco called Pack.

Alex was the community developer at Pack and was responsible for building Pack’s email empire. He developed campaigns, theories, email, and software to engage Pack’s members and visitors.

He built a custom email newsletter application that supported over 100 volunteer newsletter curators and delivered over 2M newsletters through nearly 5,000 custom newsletter campaigns.

Alex also developed custom software to surface the best Pack content in over 1.5M personalized emails for Pack members based on breed affinity.


After moving to Omaha in 2008, Alex began working as a web developer at What Cheer, a web design and development agency in Omaha.

Soon after, Alex became a partner and worked as a web developer, strategist, business developer, and project manager on projects for clients who included MindMixer, The US Department of Energy, Silicon Prairie News, Union Pacific Railroad, Saddle Creek Records, Woodmen of the World, and Post Punk Kitchen.

He also worked on What Cheer’s own projects, Hot or Cold, Bumble, Pep Rally, I Live in Omaha, and Selective Perspective Detective Objective.


Alex worked for G&R Publishing in Waverly, IA where he was tasked with bringing the cookbook creation process — compiling recipes, choosing designs, and ordering — all online. The system he developed managed over 100k recipes for thousands of cookbook fund-raiser projects.


Alex attended the University of Northern Iowa. During college, Alex served two years as a Senator on the Northern Iowa Student Government and co-chaired the Organization and Finance Committee.

In 2004 Alex studied abroad in St. Petersburg, Russia.


Alex attended high school in Le Mars, IA where he participated in policy debate.

In 1999 he was a foreign exchange student in Odense, Denmark.


Alex launched his first website — on GeoCities.